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Optimization techniques are hugely tuned on the dominant search engines like yahoo while in the concentrate on market place. The major search engines' industry shares differ from market place to current market, as does Competitors. In 2003, Danny Sullivan stated that Google represented about 75% of all lookups.[fifty nine] In markets exterior The usa, Google's share is frequently more find out about seo consultant in london substantial, and Google stays the dominant online search engine throughout the world as of 2007.